top of page

For the safety of children 

Did you know?

In the last decade 5230  
children and adolescents between 
0 to 17 years of age died in traffic accidents. 

cambodia-girl-running-across-road.jpg

How can we teach children about traffic rules in a fun way?

Goal!

Design a digital tool that promotes knowledge of traffic and pedestrian rules to children over 6 years old in a fun and educational way. 

Imágenes-de-Niños-Alegres-4.jpg

Market

  • Parents/guardian  

  • Educational Institutions

Clients

  • National Department of planning

  • Ministry of Transportation 

  • National road safety agency.

  • Road safety agency.

Gamification

The use of gamification was proposed to connect with the needs of the users, making the learning of traffic rules didactic and entertaining and generating greater attraction to the content. 

Botones de presión

For the safety of children 

Storytelling

The main character has fallen asleep and has left the means of transport by which he goes to school, therefore, it is necessary for him to go to the next bus stop in order to reach his destination on time. 

On the way, the character can collect different tokens. As he collects badges, the time will slow down and he will arrive faster at his destination.

Gamification elements

Badges

lives

Time

Score

Wireframe low fidelity

In this stage, the possible screens of the game and its navigation flow were proposed.

  • Storytelling 

  • Tutorial on how to play the game

  • Warnings: loss of lives, elements that you have collected and their meaning, end of the game with a score, among others. 

Asset 5.png

UI design

A flat design, with pastel colors, was used to provide greater contrast with the traffic regulations. 

Because there are elements such as the map that help to locate the character in relation to its environment, a horizontal interface design was proposed to create an easy manipulation of the controls. . 

Testing

Tests were carried out with the users where it was observed:

  • the visibility of the buttons 

  • manipulation of the controls 

  • map visibility 

no images of the tests are shown for the protection of the participants since they are minors. 

12225.png

Conclusions 

  • This project showed how gamification is an excellent tool to promote engagement with children. 

  • A great interest of the users (children) in this tool was observed due to the interface as well as the implementation of gamification. 

bottom of page